Integrating exhibit marketing into integrated marketing communications
نویسندگان
چکیده
منابع مشابه
Defining integrated marketing communications
This chapter provides a broad understanding of what integrated marketing communications (IMC) is andwhy it is used. It will introduce the idea of communication barriers, to help explain why creating an effective marketing communications (marcoms) campaign is so challenging, and touch on various theories of communication. In later chapters, there will be discussion of how these communication bar...
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ژورنال
عنوان ژورنال: Journal of Consumer Marketing
سال: 2006
ISSN: 0736-3761
DOI: 10.1108/07363760610663312